With Google Enhanced Conversions, actions like CTA button clicks and form submissions can be tracked with a deeper understanding of user engagement and conversion paths.

Let’s cut to the chase: if you do not implement Google Consent Mode V2 by March 2024 your Google PPC campaigns will collapse. Don’t freak out just yet. Read this blog post on how you should act.

Price discrimination is a prevalent and strategic pricing practice that companies employ to maximize revenue by charging different prices to different customers for the same product or service. In this blog post, we’ll delve into what price discrimination is, its types, and the economic rationale behind this pricing strategy.

In this guide, we’ll explore e-commerce price tracking tools you need, and guide you through the techniques to stay ahead of the competition.

Comparison shopping engines (CSEs) play a pivotal role in helping e-commerce businesses reach a wider audience, increase visibility, and boost sales. In this blog post, we’ll delve into the features and benefits of some popular comparison shopping engines.

The strategic use of seasonal keywords is a key factor in determining the success of your Google Ads. With the online marketplace constantly changing throughout the year, it’s important to grasp the significance of these keywords and utilize them effectively to maximize the impact of your advertising campaigns.

To fully unlock the potential of AI in marketing, our focus must extend beyond strategic adoption and delve into the meticulous measurement of AI systems’ success through Key Performance Indicators (KPIs). These go beyond the traditional marketing metrics, such as CTR or time spent on a website. 

How to do AI prompts for PPC ad copy? Read this comprehensive guide with tips and templates for generating ad copy with AI tools like Bard, ChatGPT, and Microsoft Bing Chat.

With the aim of captivating their target audience in a more impactful manner, businesses are turning to AI-generated ad creatives as a novel and effective solution. In this blog post, we’ll delve into the ways in which you can leverage AI-generated ad creatives to enhance your advertising efforts.

Voice search optimization (VSO) has become increasingly vital for e-commerce businesses. However, while VSO can enhance the shopping experience, it should be approached with caution.